Modular platform · CRM available now

The operating system for U.S. auto dealerships.

One workspace to run the sales floor, the service lane, and everything between. Purpose-built for dealer principals, GMs, BDCs, service advisors — and every store in the group.

  • Vehicle-centric data model with VIN, stock #, plate and state
  • Sales, appraisal and service pipelines out of the box
  • F&I, BDC, service advisor and technician workflows
  • Multi-store rollups for automotive groups
Dashboard · Main store
Today
Leads today
38
Appt set
17
Sold MTD
42
New lead · Toyota RAV4
Test drive scheduled
VIN 5TDDZ3DC1LS… · Stock #A7213 · Assigned to Jordan T.
Lead response
4m 12s
Appt show rate
71%
Pipeline value
$1.86M
Segments

One platform, every automotive vertical.

Configurable pipelines and terminology per store — from franchise dealerships to independent used-car lots and full-service repair centers.

New car dealership

OEM-aligned sales, F&I, and delivery flow with test drive and trade-in built in.

Used car dealership

Fast intake, VIN-first inventory, and a pipeline tuned for high-turn independents.

Franchise groups

Multi-rooftop rollups, permissions per store, and consolidated reporting.

Buy Here Pay Here

Credit-first workflows with underwriting notes, deal structure, and follow-up.

Service center

Estimates, repair orders, advisor assignment, and future-service reminders.

Tire shop

Appointment-driven service with vehicle and mileage tracking.

Auto detailing

Package-based bookings tied to the vehicle's service history.

Fleet service

Company accounts, vehicle rosters, and recurring maintenance.

Collision & body shop

Estimates, insurance workflow, and repair progress updates.

The integrated journey

From first click to lifetime customer.

The platform tracks the customer AND the vehicle across sales and service — nothing falls between the cracks.

  1. 01

    Lead

    Captured from web, phone, walk-in, VDP, chat, SMS, or referral.

  2. 02

    Contact

    Auto-assigned with SLA timers and playbooks per source.

  3. 03

    Appointment

    Confirmed with reminders, mapped to advisor availability.

  4. 04

    Test drive

    Vehicle checkout, driver's license capture, and follow-up.

  5. 05

    Trade-in

    Appraisal with condition, mileage, and offer workflow.

  6. 06

    Deal & F&I

    Deal structure, credit application, and F&I presentation.

  7. 07

    Delivery

    Docs, keys, and delivery checklist.

  8. 08

    Follow-up

    Post-sale, service reminders, and long-term nurture.

Modules

A modular ecosystem — start with CRM.

Add capabilities as your operation grows. Every module speaks the same customer and vehicle language.

Available

Automotive CRM

Leads, pipeline, appointments, Customer 360 and Vehicle 360.

In development

Service & RO

Estimates, repair orders, advisor workflow, and future-service.

In development

Inventory

VIN-first stock with OEM feeds and marketplace exports.

Coming soon

F&I

Credit apps, lender routing, and product menus.

Coming soon

BDC & communications

SMS, email, calls and playbooks in one inbox.

Planned

Reporting

Executive dashboards across stores and departments.

Planned

Marketing

Campaigns, attribution, and customer lifecycle.

Planned

Customer portal

Self-service scheduling, docs, and updates.

Inside the platform

Every screen designed for the operator.

Not a re-skinned generic CRM. The dashboard, inbox, kanban and 360° views were built with dealership operators.

Executive dashboard

Response time, appointment show rate, and pipeline value across every store.

Unified inbox

Web, phone, SMS, email and chat routed to the right advisor with SLA timers.

Contact
Appt
Test drive
F&I

Sales pipeline

Configurable stages from Lead received to Sold, with F&I in the middle.

Customer 360

Every touchpoint, vehicle owned, appointment and communication in one view.

Vehicle 360

VIN-first history: sales, service, appraisals and future service reminders.

Operator benefits

Built to move the metrics that matter.

Faster lead response

Auto-assignment and SLA timers get advisors on the phone in minutes.

Fewer lost leads

No lead sits without an owner or a next action.

More appointments

Confirmations and reminders drive higher show rates.

Better handoffs

Sales, F&I and service share the same customer and vehicle record.

Complete vehicle history

Every appraisal, sale and RO stays tied to the VIN.

Multi-store visibility

Rollup reporting for groups without spreadsheet gymnastics.

Ready to run the store like a modern operator?

Book a walkthrough with our team. We'll tailor the demo to your rooftop, your segment, and the metrics you care about.